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Health education is the profession of educating people about health. Areas within this profession encompass environmental health, physical health, social health, emotional health, intellectual health, and spiritual health. It can be defined as the principle by which individuals and groups of people learn to behave in a manner conducive to the promotion, maintenance, or restoration of health. However, as there are multiple definitions of health, there are also multiple definitions of health education. The Joint Committee on Health Education and Promotion Terminology of 2001 defined Health Education as "any combination of planned learning experiences based on sound theories that provide individuals, groups, and communities the opportunity to acquire information and the skills needed to make quality health decisions." The World Health Organization defined Health Education as "compris[ing] [of] consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health."

The Role of the Health Educator

From the late nineteenth to the mid-twentieth century, the aim of public health was controlling the harm from infectious diseases, which were largely under control by the 1950s. By the mid 1970s it was clear that reducing illness, death, and rising health care costs could best be achieved through a focus on health promotion and disease prevention. At the heart of the new approach was the role of a health educator A health educator is “a professionally prepared individual who serves in a variety of roles and is specifically trained to use appropriate educational strategies and methods to facilitate the development of policies, procedures, interventions, and systems conducive to the health of individuals, groups, and communities” (Joint Committee on Terminology, 2001, p. 100). In January 1979 the Role Delineation Project was put into place, in order to define the basic roles and responsibilities for the health educator. The result was a Framework for the Development of Competency-Based Curricula for Entry Level Health Educators (NCHEC, 1985). A second result was a revised version of A Competency-Based Framework for the Professional Development of Certified Health Education Specialists (NCHEC,1996). These documents outlined the seven areas of responsibilities which are shown below.

Health education is also an effective tool that helps improve health in developing nations. It not only teaches prevention and basic health knowledge but also conditions ideas that re-shape everyday habits of people with unhealthy lifestyles in developing countries. This type of conditioning not only affects the immediate recipients of such education but also future generations will benefit from an improved and properly cultivated ideas about health that will eventually be ingrained with widely spread health education. Moreover, besides physical health prevention, health education can also provide more aid and help people deal healthier with situations of extreme stress, anxiety, depression or other emotional disturbances to lessen the impact of these sorts of mental and emotional constituents, which can consequently lead to detrimental physical effects.

Teaching

In the United States some forty states require the teaching of health education. A comprehensive health education curriculum consists of planned learning experiences which will help students achieve desirable attitudes and practices related to critical health issues. Some of these are: emotional health and a positive self image; appreciation, respect for, and care of the human body and its vital organs; physical fitness; health issues of alcohol, tobacco, drug use and abuse; health misconceptions and myths; effects of exercise on the body systems and on general well being; nutrition and weight control; sexual relationships and sexuality, the scientific, social, and economic aspects of community and ecological health; communicable and degenerative diseases including sexually transmitted diseases; disaster preparedness; safety and driver education; factors in the environment and how those factors affect an individual's or population's Environmental health (ex: air quality, water quality, food sanitation); life skills; choosing professional medical and health services; and choices of health careers.

Health Education Code of Ethics

The Health Education Code of Ethics has been a work in progress since approximately 1976, begun by the Society of Public Health Education (SOPHE). Various Public Health and Health Education organizations such as the American Association of Health Education (AAHE), the Coalition of National Health Education Organizations (CNHEO), SOPHE, and others collaborated year after year to devise a unified standard of ethics that health educators would be held accountable to professionally. In 1995, the National Commission for Health Education Credentialing, Inc. (NCHEC) proposed a profession-wide standard at the conference: Health Education Profession in the Twenty-First Century: Setting the Stage. Post-conference, an ethics task force was developed with the purpose of solidifying and unifying proposed ethical standards. The document was eventually unanimously approved and ratified by all involved organizations in November 1999 and has since then been used as the standard for practicing health educators.

National Organizations for Public Health/Health Education

American Public Health Association (APHA) APHA is the main voice for public health advocacy that is the oldest organization of public health sine 1872. The American Public Health Association aims to “protect all Americans and their communities from preventable, serious health threats and strives to assure community-based health promotion and disease preventions.” Any individual can become a member and benefit in online access and monthly printed issues of The Nation’s Health and the American Journal of Public Health

Society for Public Health Education (SOPHE) The mission of SOPHE is to provide global leadership to the profession of health education and health promotion and to promote the health of society through advances in health education theory and research, excellence in professional preparation and practice, and advocacy for public policies conducive to health, and the achievement of health equity for all. Membership is open to all who have an interest in health education and or work in health education in schools, medical care settings, worksites, community based organizations, state/local government, and international agencies. Founded in 1950, SOPHE publishes 2 indexed, peer-reviewed journals, Health Education & Behavior and Health Promotion Practice.

American School Health Association (ASHA) The American School Health Association was founded in 1972 by a group of physicians that already belonged to the American Public Health Association. This group specializes in school-aged health specifically. Over the years it has snowballed and now includes any person that can be a part of a child’s life, from dentists, to counselors and school nurses. The American School Health Association mission “is to protect and promote the health of children and youth by supporting coordinated school health programs as a foundation for school success."

American Association of Health Education/American Alliance for Health, Physical Education, Recreation, and Dance (AAHE/AAHPERD) The AAHE/AAHPERD is said to be the largest organization of professionals that supports physical education; which includes leisure, fitness, dance, and health promotion. That is only a few; this incorporates all that is physical movement. This organization is an alliance with five national associations and six districts and is there to provide a comprehensive and coordinated array of resources to help support practitioners to improve their skills and always be learning new things. This organization was first stated in November 1885. William Gilbert Anderson had been out of medical school for two years and was working with many other people that were in the gymnastic field. He wanted them to get together to discuss their field and this organization was created. Today AAHPERD serves 25,000 members and has its headquarters in Reston, Virginia.

Eta Sigma Gamma (ESG) The Eta Sigma Gamma is a national health education organization founded in 1967 by three professor from Ball tate University. The mission of the ESG to promote public health education by improving the standards, ideals, capability, and ethics of public health education professionals. The three key points of the organization are to teach, research, and provide service to the members of the public health professionals. Some of the goals that the Eta Stigma Gamma targets are support planning and evaluation of future and existing health education programs, support and promote scientific research, support advocacy of health education issues, and promote professional ethics.

American College Health Association (ACHA) The American College Health Association originally began as a student health association in 1920, but then in 1948 the association changed the name to what its known today. The principal interest of the ACHA is to promote advocacy and leadership to colleges and universities around the country. Other part of the mission's association is to encourage education, communication, and services to students and campus community in general. The association also promotes advocacy and research. The American College Health Association has three types of membership: institutions of higher education, individual members who are interested in the public health profession, and susbtain members which are profitable and non-profitable organization. The ACHA is connected to 11 organizations located in six regions around the country. Currently, the American College Health Association serves 900 educative institutions and about 2400 individual members in the United States.

Directors of Health Promotion and Education (DHPE) Founded in 1946 as one of the professional groups of the Health Education Profession. The main goal of the HEPE is to improve the health education standards in any public health agency. As well, build networking opportunities among all public health professionals as a media to communicate ideas for implementing health programs, and to keep accurate information about the latest health news. The DHPE also focus to increase public awareness of health education and promotion by creating and expanding methods of existing health programs that will improve the quality of health. The Directors of Health Promotion and Education is linked to the Association of State and Territorial Health Officials (ASTHO) to "work on health promotion and disease prevention".

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Philadelphia

Philadelphia is the largest city in Pennsylvania and the fifth-most-populous city in the United States.

According to the 2010 U.S. Census, the population of the city proper was 1,526,006. The Greater Philadelphia metropolitan area has a population of 6.1 million and is the country's fifth-largest metro area. The city, which lies about 80 miles (130 km) southwest of New York City, is also the nation's fourth-largest consumer media market, as ranked by the Nielsen Media Research.

A commercial, educational, and cultural center, Philadelphia was the social and geographical center of the original 13 American colonies. It was a centerpiece of early American history, host to many of the ideas and actions that gave birth to the American Revolution and independence. It was the most populous city of the young United States, although by the first census in 1790, New York City had overtaken it. Philadelphia served as one of the nation's many capitals during the Revolutionary War and after. After the ratification of the U.S. Constitution, the city served as the temporary national capital from 1790 to 1800 while Washington, D.C., was under construction.

Philadelphia is central to African American history; its large black population predates the Great Migration.

The history of Philadelphia

Before Europeans arrived, the Philadelphia area was home to the Lenape (Delaware) Indians in the village of Shackamaxon. Europeans came to the Delaware Valley in the early 17th century, with the first settlements founded by the Dutch, who in 1623 built Fort Nassau on the Delaware River opposite the Schuylkill River in what is now Brooklawn, New Jersey. The Dutch considered the entire Delaware River valley to be part of their New Netherland colony. In 1638, Swedish settlers led by renegade Dutch established the colony of New Sweden at Fort Christina (present day Wilmington, Delaware) and quickly spread out in the valley. In 1644, New Sweden supported the Susquehannocks in their military defeat of the English colony of Maryland. In 1648, the Dutch built Fort Beversreede on the west bank of the Delaware, south of the Schuylkill near the present-day Eastwick section of Philadelphia, to reassert their dominion over the area. The Swedes responded by building Fort Nya Korsholm, named New Korsholm after a town that is now in Finland. In 1655, a Dutch military campaign led by New Netherland Director-General Peter Stuyvesant took control of the Swedish colony, ending its claim to independence, although the Swedish and Finnish settlers continued to have their own militia, religion, and court, and to enjoy substantial autonomy under the Dutch. The English conquered the New Netherland colony in 1664, but the situation did not really change until 1682, when the area was included in William Penn's charter for Pennsylvania.

In 1681, in partial repayment of a debt, Charles II of England granted William Penn a charter for what would become the Pennsylvania colony. Despite the royal charter, Penn bought the land from the local Lenape to be on good terms with the Native Americans and ensure peace for his colony. According to legend Penn made a treaty of friendship with Lenape chief Tammany under an elm tree at Shackamaxon, in what is now the city's Fishtown section. Penn named the city Philadelphia, which is Greek for brotherly love (from philos, "love" or "friendship", and adelphos, "brother"). As a Quaker, Penn had experienced religious persecution and wanted his colony to be a place where anyone could worship freely. This tolerance, far more than afforded by most other colonies, led to healthier relationships with the local Native tribes and fostered Philadelphia's rapid growth into America's most important city. Penn planned a city on the Delaware River to serve as a port and place for government. Hoping that Philadelphia would become more like an English rural town instead of a city, Penn laid out roads on a grid plan to keep houses and businesses spread far apart, allowing them to be surrounded by gardens and orchards. The city's inhabitants did not follow Penn's plans and crowded by the Delaware River and subdivided and resold their lots. Before Penn left Philadelphia for the last time, he issued the Charter of 1701 establishing Philadelphia as a city. The city soon established itself as an important trading center, poor at first, but with tolerable living conditions by the 1750s. Benjamin Franklin, a leading citizen of the time, helped improve city services and founded new ones, such as one of the American Colonies' first hospitals.

In pursuit of this aim, a number of important philosophical societies were formed: the Philadelphia Society for Promoting Agriculture (1785), the Pennsylvania Society for the Encouragement of Manufactures and the Useful Arts (1787), The Academy of Natural Sciences (1812), and the Franklin Institute (1824). These set out to establish and finance new industries and attract skilled and knowledgeable emigrants from Europe.

Philadelphia's importance and central location in the colonies made it a natural center for America's revolutionaries. The city hosted the First Continental Congress before the war; the Second Continental Congress, which signed the United States Declaration of Independence, during the war; and the Constitutional Convention after the war. Several battles were fought in and near Philadelphia as well.

Philadelphia served as the temporary capital of the United States, 1790–1800, while the Federal City was under construction in the District of Columbia. In 1793, one of the largest yellow fever epidemics in U.S. history killed as many as 5,000 people in Philadelphia, roughly 10% of the population.

The state government left Philadelphia in 1799 and the federal government left soon after in 1800, but the city remained the young nation's largest and a financial and cultural center. New York City soon surpassed Philadelphia in population, but construction of roads, canals, and railroads helped turn Philadelphia into the United States' first major industrial city. Throughout the 19th century, Philadelphia had a variety of industries and businesses, the largest being textiles. Major corporations in the 19th and early 20th centuries included the Baldwin Locomotive Works, William Cramp and Sons Ship and Engine Building Company, and the Pennsylvania Railroad. Industry, along with the U.S. Centennial, was celebrated in 1876 with the Centennial Exposition, the first official World's Fair in the United States. Immigrants, mostly German and Irish, settled in Philadelphia and the surrounding districts. The rise in population of the surrounding districts helped lead to the Act of Consolidation of 1854 which extended the city of Philadelphia to include all of Philadelphia County. In the later half of the century immigrants from Russia, Eastern Europe and Italy and African Americans from the southern U.S. settled in the city. Between 1880 and 1930, the African American population of Philadelphia increased from 31,699 to 219,559.

By the 20th century, Philadelphia had become known as "corrupt and contented", with a complacent population and entrenched Republican political machine. The first major reform came in 1917 when outrage over the election-year murder of a police officer led to the shrinking of the Philadelphia City Council from two houses to just one. In the 1920s, the public flouting of Prohibition laws, mob violence, and police involvement in illegal activities led to the appointment of Brigadier General Smedley Butler of the U.S. Marine Corps as director of public safety, but political pressure prevented any long-term success in fighting crime and corruption.

The population peaked at more than two million residents in 1950, then began to decline. Revitalization and gentrification of neighborhoods began in the 1960s and continues into the 21st century, with much of the development in the Center City and University City areas of the city. After many of the old manufacturers and businesses had left Philadelphia or shut down, the city started attracting service businesses and began to more aggressively market itself as a tourist destination. Glass-and-granite skyscrapers were built in Center City. Historic areas such as Independence National Historical Park located in Old City and Society Hill were resuscitated during the reformist mayoral era of the 1950s through the 1980s and are now among the most desirable living areas of Center City. This has slowed the city's 40-year population decline after losing nearly one-quarter of its population.

The economic Philadelphia

Philadelphia's economic sectors include manufacturing, oil refining, food processing, health care and biotechnology, tourism and financial services. According to a study prepared by PricewaterhouseCoopers, Philadelphia and its surrounding region had the fourth highest GDP among American cities, with a total GDP of $312 billion in 2005. Only New York City ($1,133 billion), Los Angeles ($693 billion), and Chicago ($460 billion) had higher total economic output levels among American cities. Philadelphia ranked below Tokyo ($1,191 billion), Paris ($460 billion), London ($452 billion), Osaka-Kobe ($391 billion), Mexico City ($315 billion), and above Washington, D.C. ($299 billion) and Boston ($290 billion).

The city is home to the Philadelphia Stock Exchange and several Fortune 500 companies, including cable television and internet provider Comcast, insurance companies Colonial Penn, CIGNA and Lincoln Financial Group, energy company Sunoco, food services company Aramark and Crown Holdings Incorporated, chemical makers Rohm and Haas Company and FMC Corporation, pharmaceutical companies Wyeth and GlaxoSmithKline, Boeing Rotorcraft Systems, and automotive parts retailer Pep Boys. Early in the 20th Century, it was also home to the pioneering brass era automobile company Biddle.

The federal government has several facilities in Philadelphia. The city served as the capital city of the United States, before the construction of Washington, D.C. Today, the East Coast operations of the United States Mint are based near the historic district, and the Federal Reserve Bank's Philadelphia division is based there as well. Philadelphia is also home to the U.S. District Court for the Eastern District of Pennsylvania and the U.S. Court of Appeals for the Third Circuit.

With the historic presence of the Pennsylvania Railroad, and the large ridership at 30th Street Station, Amtrak maintains a significant presence in the city. These jobs include customer service representatives and ticket processing and other behind-the-scenes personnel, in addition to the normal functions of the railroad.

The city is a national center of law because of the University of Pennsylvania Law School, Drexel University Earle Mack School of Law, Temple University Beasley School of Law, Rutgers University School of Law – Camden, Villanova University School of Law, and Widener University School of Law. Additionally, the headquarters of the American Law Institute is located in the city.

Philadelphia is an important center for medicine, a distinction that it has held since the colonial period. The city is home to the first hospital in the British North American colonies, Pennsylvania Hospital, and the first medical school in what is now the United States, at the University of Pennsylvania (Penn). Penn, the city's largest private employer, also runs a large teaching hospital and extensive medical system. There are also major hospitals affiliated with Temple University School of Medicine, Drexel University College of Medicine, Thomas Jefferson University, and Philadelphia College of Osteopathic Medicine. Philadelphia also has three distinguished children's hospitals: Children's Hospital of Philadelphia, the nation's first pediatric hospital (located adjacent to the Hospital of the University of Pennsylvania), St. Christopher's Hospital, and the Shriners' Hospital. In the city's northern section are Albert Einstein Medical Center, and in the northeast section, Fox Chase Cancer Center. Together, health care is the largest sector of employment in the city. Several medical professional associations are headquartered in Philadelphia.

With Philadelphia's importance as a medical research center, the region supports the pharmaceutical industry. GlaxoSmithKline, AstraZeneca, Wyeth, Merck, GE Healthcare, Johnson and Johnson and Siemens Medical Solutions are just some of the large pharmaceutical companies with operations in the region. The city is also home to the nation's first school of pharmacy, the Philadelphia College of Pharmacy, now called the University of the Sciences in Philadelphia.

The development of education in Philadelphia

Education in Philadelphia is provided by many private and public institutions. The School District of Philadelphia runs the city's public schools. The Philadelphia School District is the eighth largest school district in the United States with 163,064 students in 347 public and charter schools.

Philadelphia has the second-largest student concentration on the East Coast, with over 120,000 college and university students enrolled within the city and nearly 300,000 in the metropolitan area. There are over 80 colleges, universities, trade, and specialty schools in the Philadelphia region. The city contains three major research universities: the University of Pennsylvania, Drexel University, and Temple University; and the city is home to five schools of medicine: Drexel University College of Medicine, Philadelphia College of Osteopathic Medicine, Temple University School of Medicine, Thomas Jefferson University, and the University of Pennsylvania. Other institutions of higher learning within the city's borders include Saint Joseph's University, La Salle University, Peirce College, University of the Sciences in Philadelphia, The University of the Arts, Pennsylvania Academy of Fine Arts, the Curtis Institute of Music, Thomas Jefferson University, Moore College of Art and Design, The Art Institute of Philadelphia, The Restaurant School at Walnut Hill College, Philadelphia University, Chestnut Hill College, Holy Family University, the Community College of Philadelphia and Messiah College Philadelphia Campus.

The Philadelphia Suburbs, especially those along the Main Line, are home to a number of other colleges and universities, including Villanova University, Bryn Mawr College, Haverford College, Swarthmore College, Cabrini College, and Eastern University.

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Ana Brenda Contreras Serbia born December 24, 1986 is a Mexican actress and singer. She was born in Rio Bravo, Tamaulipas, Mexico. At age 15, she moved to Mexico City to participate in the reality show Pop Stars, where he was a finalist and member of the band, t'detila and recording an album with the same name. She dated Alexis Ayala from 2006 to 2009. In 2003 she joined the Center for Arts Education Televisa to study acting. In 2005 Ana Brenda Contreras did the casting for the telenovela Barrera de amor, produced by Ernesto Alonso staying with one of the roles youth playing "Juanita". In 2006, came the cast of Grease on the production work of Julissa, the same year she made a cameo on the soap Duelo de Pasiones, produced by Juan Osorio, in the role of "Claudia". After the departure of the vedette Niurka "Los 5 Magníficos" program was called for production to lead the red team, as also removed a week later. In 2008 stars in the film "Divina Confusion", directed by Salvador Garcini. That same year she received a job offer from the producer MaPat for the protagonist of the telenovela Juro Que Te Amo, produced by MaPat playing "Violeta Madrigal", the soap opera began in July 2008 and ended in February 2009.

In 2009 the producer Carla Estrada offered her the antagonistic role in the telenovela Sortilegio; in this telenovela, she was given the role of "Maura Albarran" who is someone who is in love with "Alejandro Lombardo" who was played by William Levy (actor). Also in 2009, Ana Brenda was offered the role in participating in the Mexican hit series Mujeres Asesinas, where she showed her fans the type of character she is capable in becoming. In this episode she worked with other extremly good actresses such as Paty Navidad and as well as Galilea Montijo. In this same year she was offered to as well participate in another hit series Tiempo Final. In 2010 she gives life to "Aurora" in the remake of Teresa, where she played the best friend of the protagonist who is Angelique Boyer. In addition to participating in the musical Timbiriche el Musical where she played "Carol".

Ana Brenda Contreras Wallpapers
Ana Brenda Contreras Wallpapers
Ana Brenda Contreras Wallpapers
Ana Brenda Contreras Wallpapers

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Abhishek and Katrina Get ready to fire on the screen
By Shiv K

Means a person in comparison with your peers. Javakheti 's reigning queen Aishwarya Rai is no different. A point of time he was considered the most sought after actresses in film industry.

Aishwarya was the reigning queen, and was considered as attractive, as well as his impeccable appearance and its great on-screen talent. However, recently been written about Katrina »Kaif Aishwarya, what makes his last strong rival.

Katrina Kaif Wallpapers

Katrina Kaif Wallpapers

Katrina Kaif Wallpapers

What are the young and exuberant to Katrina »hogging all the attention, it is for ROM-com flicks her exposed midriff as a raunchy song and Sheila Ki Jawani. Aishwarya had some releases in 2010, but has not worked in box office. Even the aesthetic 'Guzaarish »and much hyped' Action Replayy" does not put fans of the film for theaters Although, Endhiran »or" Robots "is an explosive business success attributed to the presence of semi-God Rajinikanth. And it came to Katrina, the most movies are hit, even if they have a pathetic plot (for example, 'Welcome'); only his presence is enough to draw male diehards in great number. Katrina recent release of DISTRICT and Khan worked in a large open R 40 crore Business opening week, "Katrina, however, has a commendable job Rajneeti», viewers' obsession with Sheila Ki Jawani a number of very small, "Katrina is losing weight and throwing off her clothes and inhibitions in this tingling song.

Prev song Dhoom 2 »and« Krazy Kiya Re number has hot and sexy Aishwarya Rai ago .. His' Krazy Kiya Re number was the rage among the young, and his songs, like «Ishq Kamina» and «Kajra Re is still remembered with intense fire. Therefore, we must say that even if Katrina, which makes the nation's drool and swoon in this winter season, he was still a little behind Aishwarya who donned the avatar of more than one point on.

If sources are believed, Abhishek and Katrina had a lineup of three new films in the near future. If they moved to Salman-Aishwarya episode is better .. Katrina has already Dostana 2 »(Director` Tarun Mansukhani), which stars Abhishek Bachchan and John Abraham. Moreover, the famous sermon director Santoshi ('Andaaz Apna Apna' and 'Ajab Prem Ki Ghazab Kahani ») wrote a script, and roped in Katrina and Abhishek as a leading player. It will be a comic romance or ROM-com flick is. The buzz is that Katrina and the Bacchan junior is expected to work together in Vipul Shah next. Now, what remains as Katrina can have a real chemistry with Abhishek helm.

Chances of Katrina and Abhishek to film fans to hit very high. All that zeal in Aishwarya, almost all the Aishwarya-Abhishek starrer film proved washouts in box-office. It is their last release in 2010 'Raavan', or their previous efforts, when they are not a real life couple. Only Guru «exception. We sincerely hope that the new pair will be able to increase the number of enthusiasts, taking into account the popularity of Katrina and the impact of Abhishek draw.

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Wallpaper for your computer to set
By Lavanay B.

You can set your background to the photos on your computer. It can be tedious, as you have seen pictures before. If you think yes, you can download the following web backgrounds. Thousands of them available on your screen resolution. You can also go to graphics. Choosing, you can create your own style of using a computer.

Katrina Kaif Wallpaper

Katrina Kaif Wallpaper

Katrina Kaif Wallpaper

There are many ways to define it in your computer. Even the party photos from the digital camera or your camera phone can be used as computer backgrounds. For that you need to transfer it to your hard drive. You can not have photos or pictures as screen savers. Size and image resolution must conform to the screen. Otherwise, look at pictures of drunk without any perfection. Extension of the photo is not good option. Image quality when we drop the background increased. You can use photo editing software to increase the quality of the image better.

These methods will be easy for the graphics GEEK. And it's very hard to common computer user. Such people can download pre-made desktop Wallpapers various sites. Many sites offer photo archive, and select their favorite photos. It is very easy to select the categories. Some very general picture categories were abstract art, cars, sexy women, Celebrities, nature and animals. Do you have your screen resolution to know before you go to download it.

The computer screen to create a beautiful background artistically difficult. It is fun with our pictures adorn. Only a tech-savvy can create images in their playing, because it includes working with other software. World Free Wallpapers are open to individual computers. They are available in different varieties and are easy to use a normal computer user.

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Interior Architecture is truly a marriage of three distinct design disciplines: interior design, architecture, and industrial design. Interior design focuses on the selection of interior materials, finishes, and furnishings; architecture on the design of building forms and systems; and industrial design on the design of manufactured products. Another definition is the specific features of a building's interior. It can also be the initial design and plan for use, the later redesign to accommodate a changed purpose, or a significantly revised design for adaptive reuse of the building shell. The latter is often part of sustainable architecture practices, conserving resources through 'recycling' a structure by adaptive redesign. Generally referred to as the spatial art of environmental design, form and practice, interior architecture is the process through which the interiors of buildings are designed, concerned with all aspects of the human uses of structural spaces.

Interior architecture can refer to:

• The art and science of designing and erecting building interiors and related physical features.
• The practice of an interior architect, where architecture means to offer or render professional services in connection with the design and construction of a building's interior that has as its principal purpose human occupancy or use.
• A general term to describe building interiors and related physical features.
• A style or method of design and construction of building interiors and related physical features.

Although the original spatial hierarchy of a building is always established by its first architect, subsequent iterations of the interior may not be, and for obvious reasons, older structures are often modified by designers of a different generation according to society’s changing needs as our cities evolve. This process often re-semanticizes the building as a consequence, and is predicated on the notion that buildings can never really be complete and unalterable.

An altered building may look the same on the exterior, but its interior may be completely different spatially. The interior architect must therefore be sensitive not only to the place of the building in its physical and socio-political context, but to the temporal requirements of changing owners and users. In this sense, if the building has “good bones” the original architectural idea is therefore the first iteration of an internal spatial hierarchy for that structure, after which others are bound to follow

Cities are now dense with such buildings, perhaps originally built as banks that are now restaurants, perhaps industrial mills that are now loft apartments, or even railway stations that have become art galleries. In each case the collective memory of the shape and character of the city is generally held to be more desirable than the possibility of a new building on the same site, although clearly economic forces apply. It is also possible to speculate that there might well be further new interiors for these structures in future years, but for each alteration the technical and technological expertise of the era will determine the extent to which the building is modified in its building life cycle.

Certain structure's interiors remain unaltered over time due to historic preservation, unchanged use, or financial limitations. Nevertheless, most buildings have only three possible long-range internal futures: First, designated significantly important to maintain visually unchanged, only accommodating unseen modern utilities, access, and structural stabilization, and restoration needs. Second, demolished to make way for a new building on the same site, or abandoned, becoming ruins. Finally, redesigned and altered to accommodate new uses.

There are many different degrees of alteration – a minor one to enable the building to conform to new legal codes is likely to prolong the first (or indeed later) iteration of interior space, but a major alteration, such as the retention of only the facade, is to all intents and purposes a new building. All possibilities within and between the two extremes are the domain of the interior architect.

If the practice of Architecture is concerned with the art and science of new building, then the practice of Interior Architecture is concerned with the alteration of existing buildings for new uses.

Median annual wages of wage-and-salary architects were $70,320 in May 2008. The middle 50 percent earned between $53,480 and $91,870. The lowest 10 percent earned less than $41,320, and the highest 10 percent earned more than $119,220. Those just starting their internships can expect to earn considerably less.

Earnings of partners in established architectural firms may fluctuate because of changing business conditions. Some architects may have difficulty establishing their own practices and may go through a period when their expenses are greater than their income, requiring substantial financial resources.

Many firms pay tuition and fees toward continuing education requirements for their employees.

Education in interior architecture should include the study of historic architectural and design styles, building codes and safety, preserving and restoring old buildings, drawing plans of original designs, and building physical and virtual (computer-based) models. The field of interior architecture has a lot in common with interior design and decorating; however, it typically focuses on architecture and construction. Students of both fields learn to design comfortable, safe, and useful indoor spaces, from downtown penthouses to high school classrooms. A student of interior architecture will learn about much more than artistic concerns, such as choosing which style of furnishings works well in an open, loft-like apartment. Study will also include information on technical issues, such as seismic retrofitting (making old buildings safe from earthquakes).

Interior Architecture stands at the intersection of architecture, design of the built environment, and conservation. Interior architecture programs address the design issues intrinsic to the re-use and transformation of existing structures through both an innovative and progressive approach.

The National Center for Education Statistics states that the definition of a degree program in interior architecture is: "A program that prepares individuals to apply architectural principles in the design of structural interiors for living, recreational, and business purposes and to function as professional interior architects. Study includes instruction in architecture, occupational and safety standards, structural systems design, heating and cooling systems design, interior design, specific end-use applications, and professional responsibilities and standards."

In addition to earning a degree in interior architecture, general licensure is required to work within the United States and some states have further licensing requirements. In many European countries the use of the title "Interior Architect" is legally regulated. This means that a practicing professional cannot use the title of "Interior Architect" unless they complete the requirements for becoming a registered or licensed architect as well as completing a degree program.

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Interior design is a multi–facted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment and home lifestyle enhancement.

The interior design process follows a systematic and coordinated methodology, including research, analysis, and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals.

There are a wide range of working conditions and employment opportunities within interior design. Large and tiny corporations often hire interior designers as employees on regular working hours. Designers for smaller firms usually work on a contract or per-job basis. Self-employed designers, which make up 26% of interior designers, usually work the most hours. Interior designers often work under stress to meet deadlines, stay on budget, and meet clients' needs. In some cases, licensed professionals review the work and sign it before submitting the design for approval by clients or construction permisioning. The need for licensed review and signature varies by locality, relevant legislation, and scope of work. Their work can involve significant travel to visit different locations, however with technology development, the process of contacting clients and communicating design alternatives has become easier and requires less travel. They also renovate a space to satisfy the specific taste for a client.

A style, or theme, is a consistent idea used throughout a room to create a feeling of completeness. Styles are not to be confused with design concepts, or the higher-level party, which involve a deeper understanding of the architectural context, the socio-cultural and the programmatic requirements of the client. These themes often follow period styles. Examples of this are Louis XV, Louis XVI, Victorian, Islamic, Feng Shui, International, Mid-Century Modern, Minimalist, English Georgian, Gothic, Indian Mughal, Art Deco, and many more.

The evolution of interior decoration themes has now grown to include themes not necessarily consistent with a specific period style allowing the mixing of pieces from different periods. Each element should contribute to form, function, or both and maintain a consistent standard of quality and combine to create the desired design. A designer develops a home architecture and interior design for a customer that has a style and theme that the prospective owner likes and mentally connects to. For the last 10 years, decorators, designers, and architects have been re-discovering the unique furniture that was developed post-war of the 1950s and the 1960s from new material that were developed for military applications. Some of the trendsetters include Charles and Ray Eames, Knoll and Herman Miller. Themes in home design are usually not overused, but serves as a guideline for designing.

Interior design has become the subject of television shows. In the United Kingdom (UK), popular interior design and decorating programs include 60 Minute Makeover (ITV), Changing Rooms (BBC) and Selling Houses (Channel 4). Famous interior designers whose work is featured in these programs include Linda Barker and Laurence Llewelyn-Vowles. In the United States, the TLC Network aired a popular program called Trading Spaces, a show based on the UK program Changing Rooms. In Canada, popular shows include Divine Design with Candice Olsen and Design Inc., featuring Sarah Richardson. In addition, both Home & Garden Television (HGTV) and the Discovery Home networks also televise many programs about interior design and decorating, featuring the works of a variety of interior designers, decorators and home improvement experts in a myriad of projects. Fictional interior decorators include the Sugarbaker sisters on Designing Women and Grace Adler on Will & Grace. There is also another show called Home MADE. There are two teams and two houses and whoever has the designed and made the worst room, according to the judges, is eliminated. Another show on the Style Network, hosted by Niecy Nash, is Clean House where they re-do messy homes into themed rooms that the clients would like. Other shows include Design on a Dime, Designed to Sell and The Decorating Adventures of Ambrose Price. The show called Design Star has become more popular through the 5 seasons that have already aired. The winners of this show end up getting their own TV shows, of which are Color Splash hosted by David Bromstad, Myles of Style hosted by Kim Myles, Paint-Over! hosted by Jennifer Bertrand, The Antonio Treatment hosted by Antonio Ballatore, and finally Secrets from a Stylist hosted by Emily Henderson.

Some use the terms Interior Designer and Interior Decorators interchangeably although historically, the term interior designer referred to individuals and work that that is currently described as interior decoration.6 However, in general Designers tend to produce more drawn information and plans, whereas Decorators are more associated with finishes and furnishings although it should be noted that to properly plan furnishings for a space it is necessary to prepare "to scale" drawings of the space and the intended furnishings.

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Malaria is a mosquito-borne infectious disease of humans caused by eukaryotic protists of the genus Plasmodium. It is widespread in tropical and subtropical regions, including much of Sub-Saharan Africa, Asia and the Americas. Malaria is very prevalent in these regions because they have significant amounts of rain fall and consistent hot temperatures. These warm, consistent temperatures and moisture provide mosquitos with the environment they need to breed continuously. The disease results from the multiplication of malaria parasites within red blood cells, causing symptoms that typically include fever and headache, in severe cases progressing to coma, and death.

Four species of Plasmodium can infect and be transmitted by humans. Severe disease is largely caused by Plasmodium falciparum. Malaria caused by Plasmodium vivax, Plasmodium ovale and Plasmodium malariae is generally a milder disease that is rarely fatal. A fifth species, Plasmodium knowlesi, is a zoonosis that causes malaria in macaques but can also infect humans.

Malaria transmission can be reduced by preventing mosquito bites by distribution of inexpensive mosquito nets and insect repellents, or by mosquito-control measures such as spraying insecticides inside houses and draining standing water where mosquitoes lay their eggs. Although many are under development, the challenge of producing a widely available vaccine that provides a high level of protection for a sustained period is still to be met. Two drugs are also available to prevent malaria in travellers to malaria-endemic countries (prophylaxis).

A variety of antimalarial medications are available. In the last 5 years, treatment of P. falciparum infections in endemic countries has been transformed by the use of combinations of drugs containing an artemisinin derivative. Severe malaria is treated with intravenous or intramuscular quinine or, increasingly, the artemisinin derivative artesunate which is superior to quinine in both children and adults. Resistance has developed to several antimalarial drugs, most notably chloroquine.

Each year, there are more than 225 million cases of malaria, killing around 781,000 people each year according to the World Health Organisation's 2010 World Malaria Report, 2.23% of deaths worldwide. The majority of deaths are of young children in sub-Saharan Africa. Ninety percent of malaria-related deaths occur in sub-Saharan Africa. Malaria is commonly associated with poverty, and can indeed be a cause of poverty and a major hindrance to economic development.

Signs and symptoms

Symptoms of malaria include fever, shivering, arthralgia (joint pain), vomiting, anemia (caused by hemolysis), hemoglobinuria, retinal damage, and convulsions. The classic symptom of malaria is cyclical occurrence of sudden coldness followed by rigor and then fever and sweating lasting four to six hours, occurring every two days in P. vivax and P. ovale infections, while every three days for P. malariae. P. falciparum can have recurrent fever every 36–48 hours or a less pronounced and almost continuous fever. For reasons that are poorly understood, but that may be related to high intracranial pressure, children with malaria frequently exhibit abnormal posturing, a sign indicating severe brain damage. Malaria has been found to cause cognitive impairments, especially in children. It causes widespread anemia during a period of rapid brain development and also direct brain damage. This neurologic damage results from cerebral malaria to which children are more vulnerable. Cerebral malaria is associated with retinal whitening, which may be a useful clinical sign in distinguishing malaria from other causes of fever.

Severe malaria is almost exclusively caused by P. falciparum infection, and usually arises 6–14 days after infection. Consequences of severe malaria include coma and death if untreated—young children and pregnant women are especially vulnerable. Splenomegaly (enlarged spleen), severe headache, cerebral ischemia, hepatomegaly (enlarged liver), hypoglycemia, and hemoglobinuria with renal failure may occur. Renal failure is a feature of blackwater fever, where hemoglobin from lysed red blood cells leaks into the urine. Severe malaria can progress extremely rapidly and cause death within hours or days. In the most severe cases of the disease, fatality rates can exceed 20%, even with intensive care and treatment. In endemic areas, treatment is often less satisfactory and the overall fatality rate for all cases of malaria can be as high as one in ten. Over the longer term, developmental impairments have been documented in children who have suffered episodes of severe malaria.

Cause

Malaria parasites are members of the genus Plasmodium (phylum Apicomplexa). In humans malaria is caused by P. falciparum, P. malariae, P. ovale, P. vivax and P. knowlesi. P. falciparum is the most common cause of infection, and is also responsible for about 90% of the deaths from malaria. Parasitic Plasmodium species also infect birds, reptiles, monkeys, chimpanzees and rodents. There have been documented human infections with several simian species of malaria, namely P. knowlesi, P. inui, P. cynomolgi, P. simiovale, P. brazilianum, P. schwetzi and P. simium; however, with the exception of P. knowlesi, these are mostly of limited public health importance.

Malaria parasites contain apicoplasts, an organelle usually found in plants, complete with their own functioning genomes. These apicoplast are thought to have originated through the endosymbiosis of algae and play a crucial role in various aspects of parasite metabolism e.g. fatty acid bio-synthesis. To date, 466 proteins have been found to be produced by apicoplasts and these are now being looked at as possible targets for novel anti-malarial drugs.

Prevention

Methods used in order to prevent the spread of disease, or to protect individuals in areas where malaria is endemic, include prophylactic drugs, mosquito eradication and the prevention of mosquito bites.

The continued existence of malaria in an area requires a combination of high human population density, high mosquito population density and high rates of transmission from humans to mosquitoes and from mosquitoes to humans. If any of these is lowered sufficiently, the parasite will sooner or later disappear from that area, as happened in North America, Europe and much of Middle East. However, unless the parasite is eliminated from the whole world, it could become re-established if conditions revert to a combination that favours the parasite's reproduction. Many countries are seeing an increasing number of imported malaria cases owing to extensive travel and migration.

Many researchers argue that prevention of malaria may be more cost-effective than treatment of the disease in the long run, but the capital costs required are out of reach of many of the world's poorest people. Economic adviser Jeffrey Sachs estimates that malaria can be controlled for US$3 billion in aid per year.

A 2008 study that examined international financing of malaria control found large regional variations in the levels of average annual per capita funding ranging from US$0.01 in Myanmar to US$147 in Suriname. The study found 34 countries where the funding was less than US$1 per capita, including 16 countries where annual malaria support was less than US$0.5. The 16 countries included 710 million people or 50% of the global population exposed to the risks of malaria transmission, including seven of the poorest countries in Africa (Côte d'Ivoire, Republic of the Congo, Chad, Mali, Democratic Republic of the Congo, Somalia, and Guinea) and two of the most densely populated stable endemic countries in the world (Indonesia and India).

Brazil, Eritrea, India, and Vietnam, unlike many other developing nations, have successfully reduced the malaria burden. Common success factors have included conducive country conditions, a targeted technical approach using a package of effective tools, data-driven decision-making, active leadership at all levels of government, involvement of communities, decentralized implementation and control of finances, skilled technical and managerial capacity at national and sub-national levels, hands-on technical and programmatic support from partner agencies, and sufficient and flexible financing.

Medications

Several drugs, most of which are also used for treatment of malaria, can be taken preventively. Modern drugs used include mefloquine (Lariam), doxycycline (available generically), and the combination of atovaquone and proguanil hydrochloride (Malarone). Doxycycline and the atovaquone and proguanil combination are the best tolerated with mefloquine associated with higher rates of neurological and psychiatric symptoms. The choice of which drug to use depends on which drugs the parasites in the area are resistant to, as well as side-effects and other considerations. The prophylactic effect does not begin immediately upon starting taking the drugs, so people temporarily visiting malaria-endemic areas usually begin taking the drugs one to two weeks before arriving and must continue taking them for 4 weeks after leaving (with the exception of atovaquone proguanil that only needs be started 2 days prior and continued for 7 days afterwards). Generally, these drugs are taken daily or weekly, at a lower dose than would be used for treatment of a person who had actually contracted the disease. Use of prophylactic drugs is seldom practical for full-time residents of malaria-endemic areas, and their use is usually restricted to short-term visitors and travelers to malarial regions. This is due to the cost of purchasing the drugs, negative side effects from long-term use, and because some effective anti-malarial drugs are difficult to obtain outside of wealthy nations.

Quinine was used historically, however the development of more effective alternatives such as quinacrine, chloroquine, and primaquine in the 20th century reduced its use. Today, quinine is not generally used for prophylaxis. The use of prophylactic drugs where malaria-bearing mosquitoes are present may encourage the development of partial immunity.

Treatment

When properly treated, a patient with malaria can expect a complete recovery. The treatment of malaria depends on the severity of the disease; whether patients who can take oral drugs have to be admitted depends on the assessment and the experience of the clinician. Uncomplicated malaria is treated with oral drugs. The most effective strategy for P. falciparum infection recommended by WHO is the use of artemisinins in combination with other antimalarials artemisinin-combination therapy, ACT, in order to avoid the development of drug resistance against artemisinin-based therapies.

Severe malaria requires the parenteral administration of antimalarial drugs. Until recently the most used treatment for severe malaria was quinine but artesunate has been shown to be superior to quinine in both children and adults. Treatment of severe malaria also involves supportive measures.

Infection with P. vivax, P. ovale or P. malariae is usually treated on an outpatient basis. Treatment of P. vivax requires both treatment of blood stages (with chloroquine or ACT) as well as clearance of liver forms with primaquine.

It is advised to be cautious diagnosing and treating without the presence of a headache, as it is possible that the patient has dengue; not malaria.

History

Malaria has infected humans for over 50,000 years, and Plasmodium may have been a human pathogen for the entire history of the species. Close relatives of the human malaria parasites remain common in chimpanzees. Some new evidence suggests that the most virulent strain of human malaria may have originated in gorillas.

References to the unique periodic fevers of malaria are found throughout recorded history, beginning in 2700 BC in China. Malaria may have contributed to the decline of the Roman Empire, and was so pervasive in Rome that it was known as the "Roman fever". The term malaria originates from Medieval Italian: mala aria — "bad air"; the disease was formerly called ague or marsh fever due to its association with swamps and marshland. Malaria was once common in most of Europe and North America, where it is no longer endemic, though imported cases do occur.

Malaria was the most important health hazard encountered by U.S. troops in the South Pacific during World War II, where about 500,000 men were infected. According to Joseph Patrick Byrne, "Sixty thousand American soldiers died of malaria during the African and South Pacific campaigns.

Prevention

An early effort at malaria prevention occurred in 1896, just before the mosquito malaria link was confirmed in India by a British physician, Ronald Ross. An 1896 Uxbridge malaria outbreak prompted health officer, Dr. Leonard White, to write a report to the Massachusetts State Board of Health, which led to study of mosquito-malaria links, and the first efforts for malaria prevention. Massachusetts State pathologist Theobald Smith, asked that White's son collect mosquito specimens for further analysis, and that citizens 1) add screens to windows, and 2) drain collections of water. Carlos Finlay was also engaged in mosquito related research, and mosquito borne disease theory, in the 1880s in Cuba, basing his work on the study of Yellow Fever.

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Melbourne Cup

The Melbourne Cup is Australia's major Thoroughbred horse race. Billed as The race that stops a nation, it is a race for three-year-olds and over, over a distance of 3,200 metres. It is the richest and most prestigious "two-mile" handicap in the world, and one of the richest turf races in the world. The event is held at around ten to 3 pm on the first Tuesday in November by the Victoria Racing Club, on the Flemington Racecourse in Melbourne.

The race has been held since 1861 (see list of Melbourne Cup winners) and was originally held over two miles (about 3,218 metres) but following preparation for Australia's adoption of the metric system in the 1970s, the current race distance of 3,200 metres was established in 1972. This reduced the distance by 18.688 metres (61.31 ft), and Rain Lover's 1968 race record of 3min.19.1sec was accordingly adjusted to 3min.17.9sec. The present record holder is the 1990 winner Kingston Rule with a time of 3min 16.3sec. The world record of 3:13.4 over 3,200 metres is held by Japanese horse Deep Impact.

The Melbourne Cup race is a handicap contest in which the weight of the jockey and riding gear is adjusted with ballast to a nominated figure. Older horses carry more weight than younger ones, and weights are adjusted further according to the horse's previous results.

Weight were theoretically calculated to give each horse an equal winning chance in the past, but in recent years the rules were adjusted to a "quality handicap" formula where superior horses are given less severe weight penalties than under pure handicap rules.

History

Seventeen horses contested the first Melbourne Cup on Thursday 7 November 1861, racing for the modest prize of 710 gold sovereigns (£710) cash and a hand-beaten gold watch, winner takes all. The prize was not, as some have suggested, the largest purse up to that time.

In order to attract a bigger crowd to the fledgling Cup, the first secretary of the Victorian Racing Club, Robert Bagot (c. 1828–1881) decided to issue members with two ladies tickets, calculating that "where ladies went, men would follow". A large crowd of 4,000 men and women watched the race, although it has been suggested this was less than expected because of news reaching Melbourne of the death of explorers Burke and Wills five days earlier on 2 November. Nevertheless the attendance was the largest at Flemington on any day for the past two years, with the exception of the recently run Two Thousand Guinea Stakes.

The race has undergone several alterations over the past 10 years, the most visible being the arrival of many foreign-trained horses to contest the race in the last decade. Most have failed to cope with the conditions; the three successful "foreign raids" include two by Irish trainer Dermot K. Weld successful in 1993 and 2002,[33] and one in 2006[34] by Katsumi Yoshida of Japan's renowned Yoshida racing and breeding family. The attraction for foreigners to compete was, primarily, the low-profile change to the new "quality handicap" weighting system.

The 1910 Melbourne Cup was won by Comedy King, the first foreign bred horse to do so. Subsequent foreign bred horses to win Cup were Backwood 1924; Phar Lap 1930; Belldale Ball 1980; At Talaq 1986; Kingston Rule 1990; Vintage Crop 1993; Jeune 1994; Media Puzzle 2002; Makybe Diva 2003, 2004, 2005; Americain 2010.

Fees

Entries for the Melbourne Cup usually close during the first week of August. The initial entry fee is $600 per horse. Around 300 to 400 horses are nominated each year, but the final field is limited to 24 starters. Following the allocation of weights, the owner of each horse must on four occasions before the race in November, declare the horse as an acceptor and pay a fee. First acceptance is $960, second acceptance is $1,450 and third acceptance is $2,420. The final acceptance fee, on the Saturday prior to the race, is $45,375. Should a horse be balloted out of the final field, the final declaration fee is refunded.

Prize money

The total prize money for the 2010 race will be A$6 million, plus trophies valued at $125,000. The first 10 past the post receive prizemoney, with the winner being paid $3.3 million, down to tenth place which receives $115,000. Prizemoney is distributed to the connections of each horse in the ratio of 85% to the owner, 10% to the trainer and 5% to the jockey.

The 1985 Melbourne Cup became the first race run in Australia with prize money of $1 million, this was won by "What a Nuisance". The Prince and Princess of Wales (Charles and Diana) attended that year's Cup race meeting, arriving by boat via the Maribyrnong River.

The Cup currently carries a $500,000 bonus to the owner of the winning horse from the group one Irish St. Leger, run in September, if it then wins the Melbourne Cup in November.

Trophies

The present trophy is made of 34 pieces of gold metal hand beaten for over 200 hours. Close inspection of the inside of the Cup will reveal small hammer imprints. As of 2008, the trophy values were increased and the Cup now contains 1.65 kg of 18-carat gold valuing the trophy at $125,000 dollars.

The trophy awarded since 1919 is a three-handled gold loving cup. The winning trainer and jockey also receive a miniature replica of the cup (a practice which commenced in 1973) and the strapper is awarded the Tommy Woodcock Trophy, named after the strapper of Phar Lap.

The trophy has changed in appearance greatly over the years since the first trophy was awarded in 1861, with several of them featuring model horses. The first trophy was a gold watch, until a silver bowl manufactured in England, with two ornate handles with a horse and rider on top, was introduced in 1865. The following year an ornate silver cup depicting Alexander taming the horse was presented. There was then a period where a trophy wasn’t presented, until 1876 when Edward Fischer an immigrant from Austria produced the first Australian-made gold trophy. It had two handles and an engraving of a horse race set at Flemington.

A silver plated base sporting three silver horses was added in 1888, but in 1891 the prize changed to being a 15-inch-high (380 mm), 24-inch-long (610 mm) trophy showing a Victory figure offering an olive wreath to a jockey. From 1899 the trophy was in the form of silver galloping horse embossed on a 3-foot-long (0.91 m) plaque, although it was said to look like a greyhound by some people.

In the Second World War years (1942, 43 and 44) the winning owner received war bonds valued at 200 pounds. A new trophy is struck each year and becomes the property of the winning owner. In the event of a dead heat a second cup is on hand. A few years ago an annual tour was initiated to foster further interest in the event. A replica of the cup is taken to locations locally and internationally which have some connection to the Cup. Areas to which the Cup has been taken include the Middle East, New Zealand, United Kingdom and US.

The last Melbourne Cup trophy manufactured in England was made for the 1914 event. It was a chalice centred on a long base which had a horse at each end. A large rose bowl trophy was presented 1915–1918 and the current loving cup design was introduced in 1919.

In the Melbourne metropolitan area, the race day has been a gazetted public holiday since 1877, but around both Australia and New Zealand a majority of people watch the race on television and gamble, either through direct betting or participating in workplace cup "sweeps". As of April 2007, the ACT also recognises Melbourne Cup Race Day as a holiday. In 2000, a betting agency claimed that 80 percent of the adult Australian population placed a bet on the race that year. In 2010 it was predicted that $183 million would be spent by 83,000 tourists during the Spring Racing Carnival. In New Zealand, the Melbourne Cup is the country's single biggest betting event, with carnival race-days held at several of the country's top tracks showing the cup live on big screens.

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Kenya Airways

Kenya Airways Ltd., more commonly known as Kenya Airways, is the flag carrier and largest airline of Kenya. The company was founded in 1977, after the dissolution of East African Airways. The company's head office is located in Embakasi, Nairobi, with its main base at Jomo Kenyatta International Airport. Kenya Airways operates under IATA code KQ and ICAO code KQA; likewise, its callsign is KENYA.

The airline was wholly owned by the Government of Kenya until April 1995, and it was privatised in 1996, becoming the first African flag carrier in successfully doing so. Kenya Airways is currently a public-private partnership. The largest shareholder is KLM (26%), followed by the Government of Kenya, which has a 23% stake in the company. The rest of the shares are held by private owners; shares are traded in the Nairobi Stock Exchange, the Dar-es-Salaam Stock Exchange, and the Ugandan Securities Exchange. Tanzanian air carrier Precision Air is a subsidiary of Kenya Airways; it is 49%-owned by the Kenyan airline.

Kenya Airways is widely considered as one of the leading Sub-Saharan operators. The carrier is a member of SkyTeam, and the African Airlines Association since 1977.

Kenya Airways was established by the Kenyan Government on 22 January 1977, following the break-up of the East African Community and the consequent demise of East African Airways. It started operations on 4 February 1977, with two Boeing 707-321s leased from British Midland Airways. Aer Lingus provided the company with technical and management support in the early years.

In 1986, Sessional Paper Number 1 was published by the Government of Kenya, outlining the country's need for economic development and growth. The document stressed the government opinion that the airline would be better off if owned by private interests, thus resulting in the first attempt to privatise the airline. The government named Philip Ndegwa as Chairman of the Board in 1991, with specific orders to make the airline a privately-owned company. In 1992, the Public Enterprise Reform paper was published, giving Kenya Airways priority among national companies in Kenya to be privatised.

In the fiscal year 1993 to 1994, the airline produced its first profit since the start of commercialisation. Also, in 1994 the International Finance Corporation was appointed to provide assistance in the privatisation process, which effectively began in 1995. British Airways, KLM, Lufthansa and South African Airways, all held interest in Kenya Airways. KLM was eventually awarded the privatisation of the company, which restructured its debts and made a master corporation agreement with the Dutch airline that bought 26% of the shares, becoming the largest single shareholder since then. The Government of Kenya kept a 23% stake in the company, and offered the remaining 51% to the public; however, non-Kenyan shareholders could at most had a participation of 49% into the airline. In 1996, shares were floated to the public, and the airline started trading on the Nairobi Stock Exchange. Following the takeover, the Government of Kenya capitalised US$ 70 million, while the airline was awarded a US$ 15 million loan from IFC to modernise its fleet. In October 2004, the company cross-listed its shares at the Dar-es-Salaam Stock Exchange. In April 2004, the company re-introduced Kenya Airways Cargo as a brand; in July 2004, the company's domestic subsidiary Flamingo Airlines was re-absorbed.

In 2005, Kenya Airways changed its livery. The four stripes running the length of the fuselage were replaced by the slogan "Pride of Africa". The "KA" tail logo was replaced by a styled "K" encircled with a "Q" to evoke the "KQ" call letters for the airline.

In March 2006, Kenya Airways won the "African Airline of the Year" award for 2005, for the fifth time in seven years.:22 Passenger numbers in the year 2006 (April 2006 – March 2007) was a record high of 2.6 million. On September 4, 2007, SkyTeam, the second-largest airline alliance in the world, welcomed Kenya Airways as one of the first official SkyTeam Associate Airlines.

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Japan Airlines

Japan Airlines Co., Ltd. (JAL) (日本航空株式会社 Nihon Kōkū Kabushiki-gaisha?) is an airline headquartered in Shinagawa, Tokyo, Japan. It is the flag carrier of Japan and its main hubs are Tokyo's Narita International Airport and Tokyo International Airport (Haneda Airport), as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport. The airline and four of its subsidiaries (J-Air, JAL Express, JALways, and Japan Transocean Air) are members of the Oneworld airline alliance.

JAL group companies include Japan Airlines for international and domestic services; JALways for international leisure services; JAL Express for international and domestic low-cost services; Hokkaido Air System, J-Air, Japan Air Commuter, Japan Transocean Air and Ryukyu Air Commuter for domestic feeder services; and JAL Cargo for cargo and mail services. JAL group operations include scheduled and non-scheduled international and domestic passenger and cargo services to 220 destinations in 35 countries worldwide, including codeshares. The group has a fleet of 279 aircraft. In the fiscal year ended March 31, 2009, the airline group carried over 52 million passengers and over 1.1 million tons of cargo and mail.

JAL was established in 1951 and became the national airline of Japan in 1953. After over three decades of service and expansion, the airline was fully privatized in 1987. In 2002, the airline merged with Japan Air System, Japan's third-largest airline and became the sixth largest airline in the world by passengers carried. The airline filed for bankruptcy protection on January 19, 2010, after losses of nearly ¥100 billion in a single quarter.

Japan Air Lines Co., Ltd. was established on August 1, 1951, with the government of Japan recognizing the need for a reliable air transportation system to help Japan grow in the aftermath of the World War II. The airline was founded with an initial capital of ¥100 million; and its headquarters located in Ginza, Chūō, Tokyo. Between August 27 and August 29, the airline operated invitational flights on a Douglas DC-3 Kinsei, leased from Philippine Airlines. On October 25, Japan's first post-war domestic airline service was inaugurated, using a Martin 2-0-2 aircraft, named Mokusei, and crew leased from Northwest Airlines. On August 1, 1953, the Diet of Japan passed the Japan Air Lines Company Act (日本航空株式会社法 Nihon Kōkū Kabushiki-gaisha Hō?), forming a new state-owned Japan Air Lines on October 1, which assumed all assets and liabilities of its private predecessor. On February 2, 1954, the airline began its first international service, carrying 18 passengers from Tokyo to San Francisco. The flight was operated by a Douglas DC-6B named City of Tokyo, made stops at Wake Island and Honolulu before arriving in San Francisco. To this day, the flights between Tokyo and San Francisco are still designated as Japan Airlines Flight 1 and 2, to commemorate its first international service. The airline, in addition to the Douglas DC-3, Douglas DC-6B and Martin 2-0-2s, operated Douglas DC-4 and Douglas DC-7C during the 1950s.

In 1960, the airline received its first jet, a Douglas DC-8, and entered service to Seattle and Hong Kong. Soon after, it decided to re-equip the fleet, exclusively using jet aircraft. During the 1960s, many new international destinations were established, including London, Moscow, New York, Paris and Pusan. By 1965, Japan Air Lines was headquartered in the Tokyo Building in Marunouchi, Chiyoda, Tokyo. In 1972, under the 45/47 system (45/47体制 yon'go-yonnana taisei?), the so-called "aviation constitution" enacted by the Japanese government, JAL was granted flag carrier status to operate international routes. The airline was also designated to operate domestic trunk routes in competition with All Nippon Airways and Toa Domestic Airlines. The signing of Civil Air Transport Agreement between the People's Republic of China and Japan on April 20, 1974, caused the suspension of air route between the Republic of China (Taiwan) and Japan on April 21. A new subsidiary, Japan Asia Airways, was established on August 8, 1975, and air services between the two countries were restored on September 15. During the 1970s, the airline bought the Boeing 727, Boeing 747, Convair 880 and McDonnell Douglas DC-10 to accommodate its growing routes within Japan and to other countries.

In the 1980s, the airline performed special flights for the Crown Prince Akihito and Crown Princess Michiko of Japan, Pope John Paul II and for Japanese prime ministers, until the introduction of the dedicated government aircraft using two Boeing 747-400, operated as Japanese Air Force One and Japanese Air Force Two. During that decade the airline introduced new Boeing 747-100SR, Boeing 747-SUD and Boeing 767 jets to the fleet, and retired the Boeing 727s and Douglas DC-8s.

By 1965, over half of the JAL's revenue was being generated by transpacific routes to the United States, and the airline was further lobbying the United States for fifth freedom rights to fly transatlantic routes from the East Coast. In 1978 and 1984, JAL started flights to São Paulo and Rio de Janeiro, respectively, via Anchorage and San Juan; the stopover was changed to Los Angeles in the 1980s-1990s, and then to New York's John F. Kennedy International Airport in 1999. Through 2009, the airline operates fifth freedom flights between New York and São Paulo; and between Vancouver and Mexico City.

Japan Airlines serves 33 international destinations in Asia, the Americas, Europe and Oceania, excluding codeshares. The airline's international hubs are Tokyo's Narita International Airport, Tokyo International Airport in Haneda, Osaka's Kansai International Airport and Osaka International Airport in Itami. The airline group also serves 59 domestic destinations within Japan.

In the fiscal year ended March 31, 2009, the airline introduced or increased services on ten international routes, including between Tokyo (Narita) and New York, and between Osaka (Kansai) and Shanghai; and it ceased operations on four international routes, including between Tokyo (Narita) and Xi'an, and between Osaka (Kansai) and Qingdao. Domestically, JAL suspended 14 routes, including between Sapporo and Okinawa. Additionally, the airline expanded codesharing alliance with fellow Oneworld partners, British Airways and Finnair, and other airlines, including Air France, China Eastern and Jetstar.

Japan Airlines operates 121 passenger planes with a mixture of narrow- and wide-body aircraft. The airline operates with three classes of service (First, class J and Economy); two classes of service (class J and Economy); and one class of service (Economy) domestically within Japan. Internationally, it operates with four classes of service (First, Executive, Premium Economy and Economy); two varieties of three classes of service (First, Executive and Economy) or (Executive, Premium Economy and Economy); and two classes of service (Executive and Economy).

JAL Cargo ended dedicated freighter aircraft operations in October 2010 after more than 30 years of service, they operated both propeller and jet aircraft fleet through the years, most recent being Boeing 747-400 series, including aircraft converted from passenger to freighter, as well as the Boeing 767-300F. Limited cargo activity is now maintained through JAL passenger aircraft's lower deck hold.

JAL introduced new international First and Executive Class seats: the JAL Suite for First Class, featured a seat 20 percent roomier than the Skysleeper Solo in a 1-2-1 configuration; and the JAL Shell Flat Neo Seat for Executive Class Seasons, a slightly revised version of the original Shell Flat Seat, with a wider seat; expanded center console; and the world's first in-flight photo art exhibit, Sky Gallery. These seats, along with the Premium Economy seats, debuted on Japan Airlines Flights 5 and 6, operated on the Tokyo–New York route on August 1, 2008. It expanded to the Tokyo–San Francisco route on September 13, 2008, and the Tokyo–Chicago and Los Angeles in 2009.

Eight JAL Suites and 77 JAL Shell Flat Neo Seat are installed in each Boeing 777-300ER aircraft, with 46 Premium Economy and 115 Economy seats taking up the rest of the aircraft cabin. The purpose is to improve income yield per passenger, while reducing fuel cost per passenger mile, utilizing the most efficient aircraft available. People can also play Pokémon on a long flight.

The airline's international services with existing cabins feature the fully reclining First Class Skysleeper Solo or Skysleeper; Executive Class Seasons Shell Flat Seat or Skyluxe Seat; Premium Economy Sky Shell Seat; and Economy Class. The First Class Skysleeper Solo reclines fully and features genuine leather upholstery from Poltrona Frau of Italy. The Executive Class Seasons Shell Flat Seat is a lie-flat design with the ability to lower armrests to the same height as the seat when reclined. Premium Economy is a recent addition, it was first introduced on the Tokyo–London route on December 1, 2007. It features a shell-shaped seat that allows passengers to recline by sliding their seat forward, without having the seat in front intrude when reclining.

MAGIC, JAL's in-flight entertainment system, supported by the JAL Entertainment Network (JEN), features the latest hit movies and videos, games and audio programs. There are four generations of the MAGIC system: MAGIC-I, MAGIC-II, MAGIC-III, MAGIC-IV and the new MAGIC-V (To be installed on selected Boeing 767-300ER routes) Introduced on December 1, 2007, the MAGIC-III system provides Audio/Video On Demand (AVOD) entertainment to all passengers. The number of movie, music, video and game channels on MAGIC-III was doubled from 57 to 130 by 2008; and it is installed on all seats on Boeing 767-300ER, 777-200ER and 777-300ER aircraft. Aircraft with MAGIC-I and MAGIC-II have movies that automatically start when the AVOD system is turned on—once the aircraft reaches cruise level—and economy class passengers can tune in to watch the movie in progress; and all movies restart upon completion. Executive and First Class passengers have full AVOD control. MAGIC systems also have JAL's duty-free shopping catalogue, including flight crew recommendations and a video of specials available on the flight. MAGIC-V will feature the same entertainment as MAGIC-III, but with a touch screen controller, along with a handset. There will be USB ports for iPod connectivity, and an easier to control handset. (Being introduced on selected Boeing 767-300ER routes in late October).

On most JAL international flights, on-plane cameras are available, either on the wings, the belly or on the tail. When the aircraft is in the pushback; taxi; takeoff; ascent; descent; stacking; landing; and docking phases of flight, all TV's in the cabin automatically tune into the video camera outside the aircraft to provide "Pilot Vision" to the passengers.

Skyward, the airline group's inflight magazine, reflecting the company motto of "Dream Skyward". Prior to the merger with JAS, JAL's inflight magazine was called Winds. All of the JAL Group magazines are provided by JALUX.

In June 2006, JAL announced a promotion featuring the Nintendo DS Lite. Between June 1 and August 31, all Executive and First Class passengers would be offered use of Nintendo DS Lites specially manufactured for air travel, with the wireless capabilities of these units were removed in order to conform with airline safety standards.

Japan Airlines offers meals on intercontinental routes, depending on the cabin class, destination and flight length. Western and Japanese menu selections are typically offered, including seasonal menu selections varied by destination. Special meal offerings can be requested in each class during booking, including children's, religious, vegetarian, and other meals.

Sakura Lounge, named after the Japanese word for cherry blossom, is Japan Airlines' signature lounge. In addition, the airline also operates the following international, including First Class Lounge, Sakura Lounge annex and JAL Lounge; and domestic lounges, including Diamond Premier Lounge and JAL Lounge. Access to the lounges depend on the class of travel or the membership status in the JAL Mileage Bank or JAL Global Club.

A three-seater couch with two coffee tables in the front and two side tables on both side, all in neutral brown colour

Sakura Lounge in Narita International Airport Terminal 2

The Sakura Lounge offers complimentary beverages, including juice, soda drinks, coffee, tea, mineral water and alcohol drinks; and snacks. A variety of reading materials are also available, such as major, local and sports newspapers; weekly magazines and economy books. Business services include public phones, fax and copy machines; and connect personal computer for internet communication using the wire LAN and the wireless LAN available in the Sakura lounges.

The JAL Global Club is an exclusive club dedicated to cater for JAL Group's most experienced and valuable travelers. Membership is available to JMB members who have earned 50,000 Fly On Points or boarding more than 50 flights and minimum of 15,000 Fly On Points. In addition, membership can be enrolled under JALCARD Club-A, Club-A Gold or JAL's Diners Club membership after payment of an annual fee. Life-time membership will be given as long as a one-time qualifying member continues to pay the JALCARD annual fee. The Oneworld tier status as a JGC member will depend on the JMB Fly On program membership levels, with the following exception: JGC members will automatically attain Oneworld Sapphire status upon enrollment, regardless of the number of FLY ON Points accumulated in the previous calendar year.

JGC benefits include 3,000 bonus miles for the first JAL Group eligible flight flown every year, JAL or Sakura Lounge access with one guest, priority baggage, 20 kg (44 lb) or two pieces of extra baggage allowance, priority check-in, personlized leather baggage tags, annual gifts of a calendar and a diary and exclusive use of member lounges at designated hotels. In addition, JALCARD Club-A, Club-A Gold and JAL Diners Club holders receive 35 percent JALCARD flight bonus mileage.

Japan Airlines has been the focus of several television programs in Japan over the years, most being dramas revolving around cabin attendants. Attention Please was a drama in 1970 that followed the story of a young girl who joins JAL to be a cabin attendant while overcoming many difficulties. This show was remade in 2006 again as Attention Please starring Aya Ueto who joins a class of cabin attendant nominees and later graduates. Most of the action of the story of the 2006 series takes place at JAL's Haneda flight operations headquarters. The series has had two specials since the original, marking the main character's transition into JAL's international operations.

During the 1980s, JAL was also the focus of another drama entitled Stewardess Monogatari which featured another young girl during training to be a JAL cabin attendant. During the 1990s, JAL featured several commercials with celebrities, including Janet Jackson who danced and sang to a backdrop of JAL Boeing 747s on rotation.

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